"Strengthening Immunity in Community" is a collaborative public health initiative. Funded by the Department of Health and Aged Care and co-created alongside grassroots organisations, the initiative was developed through extensive consultation with hard-to-reach and hardly-reached communities, ensuring the content is linguistically and culturally resonant.
Unlike traditional campaigns that merely translate pre-existing content, every piece of information—from the science of vaccination to the nuances of treatment—is born out of a co-creative process. Focused on five pivotal pillars—Vaccination, Treatment, Support, Safety, and Protection—the initiative aims to inform communities about the crucial need for regular COVID-19 booster shots every six months.
Understanding that healthcare conversations often occur across linguistic divides, the initiative leveraged the power of technology to bridge the gap. With strategically placed QR codes, English and non-English speakers can scan and immediately discuss the same in-language content, facilitating meaningful conversations and informed decision-making.
Whether you're a healthcare provider striving for patient clarity, a non-profit, community organisation seeking to magnify impact, or a government entity aiming to provide more information, "Strengthening Immunity in Community" offers a proven roadmap for influencing behavioural change while honouring the diverse tapestry that makes up our society.
Its ground-up and grassroots approach sets this initiative apart. It's genuinely for and by the community with an unwavering commitment to authenticity and inclusion.
Feel free to download, share, and use the content as you please, or share the following link: lexigo.link/in-language